Brainstorming strategy

Sign up to our email newsletter to get new articles in your inbox. William Nov 4, SHARE Writers sometimes experience a shortage of writing ideas, chaotic floods of ideas or no ideas at all that stalls writing projects. If you are experiencing this writers' peeve, try these proven brainstorming strategies to generate or organize new topic ideas, approaches and revive your stalled projects. Freewriting Freewriting involves letting your thoughts flow freely on paper or your computer screen.

Brainstorming strategy

For decades, people have used brainstorming to generate ideas, and to come up with creative solutions to problems. However, you need to use brainstorming correctly for it to be fully effective.

Prepare thoroughly for your brainstorming session so that you get the most out Brainstorming strategy it. Madison Avenue advertising executive Alex Osborn developed the original approach and published it in his book, " Applied Imagination. Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking.

Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. This helps to get people unstuck by "jolting" them out of their normal ways of thinking.

Brainstorming strategy

Therefore, during brainstorming sessions, people should avoid criticizing Brainstorming strategy rewarding ideas. Judgment and analysis at this stage stunts idea generation and limit creativity. Evaluate ideas at the end of the session — this is the time to explore solutions further, using conventional approaches.


Conventional group problem solving can often be undermined by unhelpful group behavior. By contrast, brainstorming provides a free and open environment that encourages everyone to participate. Quirky ideas are welcomed and built upon, and all participants are encouraged to contribute fully, helping them develop a rich array of creative solutions.

It increases the richness of ideas explored, which means that you can often find better solutions to the problems that you face. Individual Brainstorming While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more — and often better — ideas than group brainstorming.

This is called "blocking. To get the most out of your individual brainstorming session, choose a comfortable place to sit and think.

Minimize distractions so that you can focus on the problem at hand, and consider using Mind Maps to arrange and develop ideas. Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. Group brainstorming is often more effective for solving complex problems.

Group Brainstorming Here, you can take advantage of the full experience and creativity of all team members. You can develop ideas in greater depth with group brainstorming than you can with individual brainstorming.Brainstorming Brainstorming is a strategy used to generate a number of ideas to help solve a particular problem.

The technique has been around for over 70 years and is still used today to engage students in solving a range of problems. Techniques vary but there is a general structure to follow when developing. Purposes of Brainstorming Strategy Watch a documentary Ex: Choose an international food which immigrated to a specific region within the US and detail the history and composition of the dish.

- Find International Food. Nov 16,  · Why has brainstorming enjoyed staying power, where so many other tools fade away? Perhaps because it works for generating ideas.

Provided you do it right, and comply with some fairly simple rules. Brainstorming is a large or small group activity that encourages students to focus on a topic and contribute to the free flow of ideas.

The teacher may begin a brainstorming session by posing a question or a problem, or by introducing a topic. Brainstorming: A Strategy for Creative Productivity Brainstorming is a process one goes through in an effort to generate ideas, let the creative juices flow, and problem solve.

It can be applied to a variety of activities including conflict resolution, writing, developing a search on the Internet, and figuring out math problems. Brainstorming can help you choose a topic, develop an approach to a topic, or deepen your understanding of the topic’s potential.

Introduction If you consciously take advantage of your natural thinking processes by gathering your brain’s energies into a “storm,” you can transform these energies into written words or diagrams that will.

Brainstorming | UNSW Teaching Staff Gateway