Never worry about losing your keys again. Baby gifts Hand-painted personalized piggy bank. A one-of-a-kind gift for baby.
When you talk about your business, you have a sparkle in your eye. You love sharing your knowledge. And your enthusiasm is contagious. But are knowledge and enthusiasm enough to sell your products or services?
But you want to get fit again, and biking seems fun. He tells you full of enthusiasm a hybrid would be ideal and shows you a few popular models. This one has 24 gears and it has cantilever brakes. That one has a Shimano drivetrain and disc brakes.
You have no idea what the guy is talking about. He makes you feel stupid. You feel like running home and giving up your plan about getting fit again. It happens all the time on websites.
Websites are full of features, specifications, and technical details. Or are you telling your readers what these features mean for them?
One of its special features is a fast preheat system. To define a benefit you ask yourself So what? The oven preheats quickly. Your food is on the table sooner.
Life is less stressful. Our doors have strong hinges. We monitor your servers. I write high-converting web copy. You can convert more web visitors into leads and business.
Read through your website and ask for each statement So what? Keep asking So what?
You can answer So what? You can impress your neighbors with the latest kitchen gadgets. What do your clients really want to achieve?On the very first day of Copywriter or Sales class, you will hear the “features-versus-benefits” conflict.
You will hear the professor say that people buy because of benefits. “Features tell but benefits sell” is a phrase that will likely be spoken. As these examples of features versus benefits show, nobody wants to buy spinach people want strength, vitality and Olive Oyl.
Features versus benefits may indeed be Marketing , but a quick glance at the sales pitches of many online businesses makes me question whether anybody took that particular marketing nugget on board through . Features vs. Benefits: What is a Benefit?
Benefits are the outcomes or results that users will (hopefully) experience by using your product or service – the very reason why a prospective customer becomes an actual customer.
In simple terms, features are like features on your face. For example, the features on your face include two eyes, a nose, and a mouth. What are the benefits of those features?
Since I’m hungry right now, the first benefits that come to mind include: Your eyes allow you to see the colors, shapes, and textures of a fabulously presented meal.
On the surface, the concept of “features versus benefits” can seem pretty simple.
Sure, “five blades” is a feature and “the most comfortable shave ever” is a benefit. But in practice, it can be a little trickier to discern between the two. A Simple Trick to Turn Features Into Benefits (and Seduce Readers to Buy!) by Henneke Wow.
Perfect timing Henneke. I’ve been on the struggle bus trying to understand the features versus benefits concept. You have made it crystal clear. Off to check my website and begin my blog. Scraped the whole web for useful copywriting tips, but.